What SEO Isn’t

I love hearing people talk about SEO, it’s one of those things that’s still considered to be a holy grail - that can (and does) make a lot of people a lot of money, so it’s no surprise that a lot of people are in the market.

However, as a group of people that have being practising SEO, it makes us chuckle a little bit to see what people list in their “SEO Strategies”.

Look at the name - Search Engine Optimization - this means optimizing your current message, which is usually a case of meta tags, title tags & content rewriting.

It doesn’t involve link building - this is search engine marketing in our eyes.

In the olden days, SEO was enough to get you highly placed in google for key phrases (I’ve got blog posts for example that rank stupidly high for completely unreleated, high traffic keywords). Now a combination of SEO, SEM & Offline Marketing is needed to help your website grow, especially in highly competitive niches.

However, as SEO has become the default term for “getting your website to the top of google”, it’d be stupid not to optimize or even market for it.

Care to disagree with me?