Not All Social Media Traffic Is Good Traffic

Social Media is notorious for bringing in huge numbers of traffic to a website, but very few of them actually stay on the site. Certain social media advocates (particularly Digg users), have become great in spotting out Internet Marketers for pushing their own stuff, and destroying a marketer’s credibility.

One such marketer to lose his credibility was Matt Bacak, an “internet marketer”. Matt seems to adopt a very detached style of internet marketing, focussing on Press Release sites with non news, following significantly less people than being followed on twitter, and Digging stories which usually involve him and his “Celebrity Status”. Each receiving less than 10 diggs.

One story however, has been popular, and it’s front page news.

However, it’s not that compliamentary about him.

It’s referring to a press release he posted on PR Web (which I’m not linking to, as the skeptical side of me believes it’s a huge massive conspiracy), where he claims he’s joined the Twitter Elite by having a huge number of friends, and more friends on Facebook than Facebook allow (somewhere around the 5000 mark). Immediately the people on Digg have responded, Twitter as well have hit back, calling him an over inflated ego, and he has done nothing to the community, except peddle rubbish products.

And this is the point with Social Network Traffic. Sure, he got huge numbers, but once everybody has had a look at him, laughed, and then moved onto something else, then what? Even if he does try and turn it into an advantage (by saying he reached the front page of Digg), a quick google search will turn up that press release. The only way to be successful in Social Media is to contribue to the community, make the community feel special, not to tell them that you are better than them.

The most important thing is be yourself as well. Honesty goes a long way in social media. Egos & lies get you “Bacaked”.