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Seasonal or Event Based SEO Campaigns

Seasonal or Event Based SEO Campaigns

A seasonal or event based campaign can have many benefits. Each year there are many regular events that you can 'plug in to'. Some times these events are bi-annual events or every four years as is the case with the Olympics or Soccer World Cup Finals. The first step is to identify events that have a synergy with your product or service... e.g. Riding Saddles - Horse of the Year Show Football boots - FA Cup Final Winter Olympics - Ski Wear However we must look a little deeper and think more laterally if we are to make the most...
SearchWiki – The Death of SEO?

SearchWiki – The Death of SEO?

A number of posts on one particular webmaster forum (Digital Pointless' "Google Forum") alerted me to something I wasn't aware of - Google's SearchWiki. Basically, Google's Search Wiki allows anybody with a Google account to login, and to vote up/vote down search results, similar to what you see on things such as Digg.  These will only be reflected on your results, and (as far as Google are saying) won't be affecting the other searches. One thing I would say is I'm unsure how it works. Say if there's a website (andysbigcars.com), and you search for "big red cars", it...