News

Seasonal or Event Based SEO Campaigns

Seasonal or Event Based SEO Campaigns

A seasonal or event based campaign can have many benefits. Each year there are many regular events that you can 'plug in to'. Some times these events are bi-annual events or every four years as is the case with the Olympics or Soccer World Cup Finals. The first step is to identify events that have a synergy with your product or service... e.g. Riding Saddles - Horse of the Year Show Football boots - FA Cup Final Winter Olympics - Ski Wear However we must look a little deeper and think more laterally if we are to make the most...

Not All Social Media Traffic Is Good Traffic

Social Media is notorious for bringing in huge numbers of traffic to a website, but very few of them actually stay on the site. Certain social media advocates (particularly Digg users), have become great in spotting out Internet Marketers for pushing their own stuff, and destroying a marketer's credibility. One such marketer to lose his credibility was Matt Bacak, an "internet marketer". Matt seems to adopt a very detached style of internet marketing, focussing on Press Release sites with non news, following significantly less people than being followed on twitter, and Digging stories which usually involve him and his...

Let the .tel goldrush begin!

A new TLD launches today. .tel has been released to Trademark Holders of National Effect to register, before the launch to everybody on February 3rd 2009. Domain goldrushes are fascinating occasions on the internet. Domain launches usually have a 'sunrise' period before launch, were people can lay a claim on any domain name they want. .asia had one that lasted for 3 months, and it was particularly long. During this time, people (specifically internet marketers) all over the world dream up with their domain names, and pre register them. Once the 'goldrush' begins (the launch day), the preregisters get...

Pownce Trownced

So yesterday it was announced that one of the most touted (or should that be "Towted"?) to be successful Web 2.0 platforms - Pownce - is shutting it's doors from December 15th 2008. The reason? Because Six Apart (the company that bought Pownce) want to integrate it with their own blogging platform, Vox, as mentioned in a press release. We have been impressed not only with the vision for Pownce but the great work of Leah Culver and Mike Malone and are very happy that they will be joining us. We’re also very excited to welcome Kevin Rose and...
SearchWiki – The Death of SEO?

SearchWiki – The Death of SEO?

A number of posts on one particular webmaster forum (Digital Pointless' "Google Forum") alerted me to something I wasn't aware of - Google's SearchWiki. Basically, Google's Search Wiki allows anybody with a Google account to login, and to vote up/vote down search results, similar to what you see on things such as Digg.  These will only be reflected on your results, and (as far as Google are saying) won't be affecting the other searches. One thing I would say is I'm unsure how it works. Say if there's a website (andysbigcars.com), and you search for "big red cars", it...
SEO Quake, Not Liked By Google?

SEO Quake, Not Liked By Google?

SEO Quake is one of my favourite Firefox addons to help with SEO (will write down a page with all my favourites shortly). It's a great way of checking your inbound links, Alexa Rank (which is incredibly important), keyword density (which is also incredibly important), directory listings, whois and all sorts of things I spend a large proportion of my day doing. Anyway, I saw that this site had 4 backlinks from Google (which is great! Usually I use Yahoo Site Explorer to find backlinks, as it indexes a lot more a lot quicker - though not as quick...