When you take on a new web marketing client, start with a holding page. It is quick to build and it gives you a head start.
A good holding page has the business name, a short description of what it does, contact details and a link or two. Put it live as soon as the domain is ready, so search engines can find and index the address while the full site is being built.
It also tells visitors the business exists, gives the client something to show, and avoids an empty or parked page that looks unprofessional.
Keep the page and its address as simple as you can, and replace it with the full site once it is ready. Used this way, a holding page is a cheap first step in any web marketing plan.
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