So, in little over a week, most of the Christian world (and hangers on) will be celebrating Christmas 2008. Also, because of it’s the credit crunch, businesses are counting on the strong sales of Christmas to tide them through.
As an SEO’er, have you approached your client about SEO’ing for Christmas 2008?
If you haven’t yet, too late.
Last Christmas, around November, we obtained a couple of clients who wanted results before Christmas. We told them that they should’ve come to us 6 months ago. Understood, they gave up on Christmas 2007 (well, they switched to a Pay Per Click Model), and focussed on Christmas 2008.
Now, they’re getting real results for the keywords they were targetting. And it took six months. Come Christmas 2008, they are highly ranked and consolidated on top of the search engines (consolidation is a great thing, as anybody can be top for 1 day, it’s trickier to be top for months on end), and are getting an increase in sales.
Both clients sell luxury goods that are popular at Christmas, so they are popular at Christmas, and don’t need a huge amount of “Christmas SEO”. However, some businesses (particularly restaurants & hotels) need some information of their Christmas deals. Here’s what you should do.
- As Soon As Possible, Get The Christmas Details Up for the Site - Suppose we’re optimising for a hotel called “Good Rest Hotel”. The Good Rest Hotel should put up (we’re talking early 2008 if possible) their prices, contact details & schedule for Christmas 2008. Include the phrases “Good Rest Hotel, [location], Christmas 2008″ in the title tag, and phrases such as “Stay in [location] for Christmas 2008″.
- Link from the Home Page - It can be either in the form of a text link or a banner (or both!). First and foremost, the easiest way to get traffic to the page is from elsewhere on the site.
- Don’t Worry Too Much About Link Building - You’re really not pushing your “Christmas Deals” particularly much, but you maybe could get a few one way links, try to focus on relevant areas such as Christmas tourism guides, Christmas Market websites & other local festivities. But you are likely to reach the top of Google using a combination of properly SEO’ed pages & internal linking, so you don’t need to worry about it too much.
- When Christmas 2009 comes around, redirect the 2008 page to the 2009 page - It will be likely that the 2008 page will be ranked higher in 2009 than the Christmas 2009 page, so simply redirect the 2008 page through to 2009 page, choosing an appropriate form of redirection (read my thoughts on redirects here).
And that’s it! Most businesses will not need any for of Christmas SEO, but some will, if you can think of more tips, please share them below!